Small Business University is an online course that guides new small business owners through the systems and procedures that will make their businesses a wild success.
Send your enrollment request and Daniel will get you set up.
“Better done than perfect.” Built around action, not theory.
In school you learn theoretical knowledge. With mentors and coaches you learn application. SBU is built on the lessons that actually move a small business forward.
Mindset is the most important concept.
That's why it's Module 1. Eliminate negative self talk, guard your inner circle, and train your brain to look for opportunities to win.
Success leaves clues.
Every successful person has a coach. Find mentors who have done what you want to do, and learn from their wins and their mistakes.
Systems and procedures are the key.
A business that depends entirely on you can't grow, scale, or sell. Build systems so the business runs without you being there.
Better done than perfect.
Don't wait for the perfect office or the perfect video. Get started, then get better.
Your only competition is yourself.
Cooperation beats competition. Some of your best referral partners may be in the same line of work as you.
It's one thing to KNOW. It's another to DO.
Knowledge only matters when you act on it. That's why SBU is built around action steps and accountability.
52 modules covering everything a small business owner has to wear a hat for, grouped here into seven areas.
Train yourself to think like an owner, find mentors, build a morning routine, protect your health, and set goals you'll actually hit.
Identify your target market, set up your Google business page, get reviews, start a YouTube channel, and pick the few platforms worth dominating.
People do business with people they know, like, and trust. Build a referral network, start your own Gang of 5, and step into leadership.
Figure out your start up capital, form your LLC, work with a CPA, pick a name that can scale, and choose a location without overspending.
Slow to hire, quick to fire. Keep great people, outsource what you hate doing, and build a business that isn't driven by your personality.
Raise your prices, pay yourself first, reinvest in your business, build reserves, and learn the basics of investing and partnerships.
The ultimate goal of owning a business is freedom to create the life you want. Schedule time off, set clear hours, and give back.
Straight-talk lessons drawn from real businesses, with concrete next steps.
If you have the desire to own your own business, you probably don't want an average life either. SBU is written for you.
You just opened, or you're about to. SBU walks you through what most people learn the hard way: getting found, getting reviews, hiring, and managing money.
Do your research before you jump in. Learn how to test your idea, talk to people who've done it, and figure out what it really takes to start.
Raise your prices, build systems, and start replacing yourself so the business can grow, run without you, or someday sell.
A lot of small business owners work themselves to death. Learn to schedule time off, set clear hours, and trade money for time.
Learn online, take action as you go, and stay accountable with a community of like minded owners.
Pick your plan and send your enrollment request below. Daniel will get you set up.
Read each chapter and watch the video lesson, starting with Mindset and Mentorship.
Apply each lesson to your own business right away. Knowing is not the same as doing.
Write your goals, share them, and check in with the Small Business University online group.
Pick the option that fits how you like to pay.
One-time payment
With a one-year contract
To enroll, send an enrollment request below and Daniel will get you set up.
I'm a doctor of chiropractic who owns and runs a clinic, a licensed real estate agent and real estate investor with a property management company, and a DJ who plays live events. Running multiple businesses means wearing a lot of hats, and most of what I needed to know wasn't taught in school.
Licensed real estate agent with Legendary Realty (Broker: Lucy Huereca)
“Every successful person I know has a coach, myself included.”
I learned from mentors, coaches, seminars, books, and plenty of mistakes. Small Business University puts those systems and procedures in one place, so you can avoid the mistakes I made and shorten your learning curve.
Enroll nowSBU is an online course with 52 modules that guide new small business owners through the systems and procedures behind a successful business: mindset, mentorship, marketing, networking, hiring, money, and work/life balance.
Dr. Daniel Murray, a chiropractor, real estate investor, and small business owner. The course comes from his own manual, written from the lessons he learned building his businesses.
Online. Each module includes a written chapter and a video lesson, and most end with an action step. The $49/month membership also includes access to the private SBU Facebook group for accountability.
Yes. Small Business University launched on October 20, 2026 and is now enrolling. Send an enrollment request and Daniel will get you set up.
There are two options: $599 one-time for full access to all 52 modules, or $49/month with a one-year contract, which includes access to the private SBU Facebook group. See Pricing.
No. SBU is written for new owners and people about to start, and it also has modules (like raising your prices and replacing yourself) for owners who are already up and running.
No. SBU is general education based on real experience. For legal structure, taxes, and investing decisions, work with a qualified CPA, attorney, or financial professional. The course recommends exactly that.
Choose your plan and send your enrollment request. Daniel will follow up to get you set up.